it's never too late to shine!
The Mature Modeling Forecast
As the Baby Boomer generation ages, the demand for the representation of mature images has never been greater. Companies are seeking lovely older people to become models to attract new customers.
Opportunities for older professional models do exist in today's market. The trend is driven by the $2-trillion spending power of baby boomers born between 1946 and 1964, who make up 26% of the population, as stated in L.A. Times. If you've always wanted to be a model, Discovery Spotlight is a reputable and low risk method of getting started.
Discovery Spotlight works with agents and scouts from the top market who are looking for diverse and fresh talent for modeling campaigns and acting roles. Whether it’s a print campaign or work as an extra, there is a need for senior citizens all throughout the industry. Discovery Spotlight is offering a great opportunity for seniors to try something new and get out of their comfort zone.
Types of modeling
- If you are interested in promoting clothing on the runway, catalogs or editorial publications, fashion modeling is the area you should consider.
- Print modeling will consist of working for newspapers, magazines, brochures and billboards.
- Models who use their talents to promote products and brands or sell services are known as commercial models.
Still Working It
Reader's Digest and TV Guide are the publications most widely read by older consumers, but Good Housekeeping, Better Homes & Gardens, Family Circle, National Geographic and Woman's Day all have a wide readership among seniors. Niche magazines such as Modern Maturity and Prevention are increasingly effective in reaching this very pluralistic market.
Seniors are needed for: catalogs, print advertisements, television commercials, book covers, fashion shows, stock photography, spokespersons and more.
Start your second act as a senior actor
Baby Boomers aren’t just looking at print ads or following the fashion scene, they are also watching TV, going to movies, and seeing commercials in record numbers. To appeal to this large audience, talent agents and casting directors are always on the lookout for mature actors.
Bring your life experience and desire to be in front of the camera or onstage to Discovery Spotlight to get started as a senior actor!
A retired veteran of the United States Army for 30 years, living in Highland Beach, Maryland, and a graduate of Tuskegee University. Kim was the winner of the Discovery Spotlight expo in 2021 and has recently appeared in her first commercial for Freedom Care.