It’s not just the young folks that get to have fun posing for magazine covers and acting in commercials. Advertisers and creative directors are wise to the fact that boomers want to see themselves represented in fashion and art, which is why there is a significant demand for older models. So whether you’ve been modeling for decades or you’re looking for a later career change, you can definitely find your place in the industry as a mature model.
What Is a Mature Model?
Mature modeling, also sometimes referred to as senior modeling, is modeling for people over the age of 50. Both men and women are in significant demand for mature modeling, especially as the population of people over the age of 50 continues to grow.
Mature modeling isn’t quite as niche as it used to be for this reason, and mature lifestyle models can find many of the same types of gigs as models in their 20s and 30s. Of course, you may be asked to pose or act in gigs that are more specific to older audiences, particularly if you’re over the age of 65. Either way, opportunities for older models are abundant, which means it’s never too late to become a model.
Mature Modeling Gigs
As mentioned before, there’s no single type of modeling you’ll need to pursue if you’re an older model. Brands are realizing more and more that representation across all demographics matters, which includes hiring mature models for all kinds of modeling gigs. This means age 50+ models can search for the same types of gigs as any other model. And whether you’ve already enjoyed a long career as a model of you’re just getting your career off the ground, there are different types of jobs to look into, such as:
- Fashion Modeling: One of the more well-known types of modeling out there, fashion modeling involves posing in apparel of all kinds, including the latest designer releases and conceptual work. Fashion models may pose for print or digital media or show off designs at fashion shows on a runway.
- Commercial Modeling: When advertisers need models to appear on television or digital video ads, they’ll send out a casting call for commercial models.
- Print Modeling: Akin to fashion modeling, print modeling involves posing for apparel companies or brands that need someone to help sell a product or service in magazines or on billboards or signs.
How to Become a Mature Model
First step, get older. But if you’re reading this, odds are you’ve got that step down already. To get started in your senior modeling career, you’ll want to do your research on what different types of modeling entail and decide which one fits your talents and interests best.
Start putting a portfolio together by getting professional shots done, and don’t discount the power of gaining a social media presence, even if you’re an older model. Be sure to keep an eye out for casting calls for senior models near you and as you build some traction, start searching for an agency that represents older models. You can get help finding good representation by attending an in-person or virtual expo by Discovery Spotlight, where we connect agents who are looking for new talent with our clients. Contact us today to learn more!